Mitchell's Europe

Mitchell's Europe is the European subsidiary of Mitchell's Farm Supplies, the multinational animal feed, supplements and equipment company. They are a major sponsor of the European Farming Network, and their local events - most notably the London Agriculture Festival and the London Agrimedia Con.

They use a number of variations on the Mitchell's slogan "If it's not Mitchell's, get back in the truck!" Examples include:
 * "If it's not Mitchell's Europe, get back on your charming bicycle." (Episode 16)
 * "If it's not Mitchell's Europe, go on strike." (Episode 39)
 * "If it's not Mitchell's Europe, get back in the gondola!"